A brand describes an organization as a whole and aims is to create a consistent corporate image through the interaction of strategy, business activity, corporate values and attributes and imagery.

With our Mission and Vision statements as our guides, TLC is moving forward with an approved modernization strategy that over the next five years will position the TDSB as a transformative and progressive leader in the strategic use of its property portfolio to advance and build new and innovative schools and collaborate in the development of community destinations.

Our objective is to develop a compelling narrative and tools that enables the consistent delivery of TLC’s brand story.

As an organization TLC aspires to these values and attributes:

Values                                    Attributes

Education                         Responsive

Modernization                  Creative

Collaboration                    Nimble

Community                       Thorough

Welcome to the TLC brand.